Ogilvy & Mather
An advertising agency world leader, Ogilvy was looking to reinvent themselves with a new leading-edge designed office in Los Angeles. Starting with an existing building designed by Eric Owen Moss, the office was located in a former light industrial area that was redeveloped as a technology and arts district. The program for the new office space followed Ogilvy’s intent on communicating their commitment to cutting-edge work and featured the latest communication technology, including a complete post-production media facility.
The large open floor-plan of the decidedly industrial space has been utilized in the design program to house a staff of more than 110 people. Structural wood beams and large, plate-glass windows around the perimeter walls lend character and provide natural light throughout the office. Behind a front-facing, angled plate-glass wall, a perforated-metal tunnel known as “The Tube” dominates the entrance to the offices and is intended to serve as a gallery entry path to the rest of the building. The Tube is a steel-framed structure skinned with perforated aluminum sheets that feature multiple LCD display screens with changing programs of client and office work. Additionally, 16-foot-high Plexiglass screens exhibit imagery about the advertising firm and its clients while creatively dividing the space.
State-of-the-art technology can be found throughout the facility, with each custom-designed workstation using the same materials seen throughout the space -perforated metal and steel, etc. — for a strong integration between the building and its function. A large existing stage pit, originally intended for theatrical productions, has been transformed into an impressive conference room and gathering site. War rooms are adjacent, and provide privacy for working teams.