Fuel, an entrepreneurial company for computer animation and digital design, wanted a new production studio designed to help ensure that staff can do their best, most creative work in a comfortable and inspiring setting. As the company is in the business of creating cutting-edge visual identities for the broadcast industry, this on-the-edge look is reflected in its new headquarters. Shubin + Donaldson generated a “design attitude” that reflects the creative culture of the client: spontaneous, raw and intentional.
The interior design of this 8,000 square foot loft space features visible conduits which carry computer wiring and cables. Translucent panels allow light to pass through spaces while also acting as projection screens for displaying project images. The interior shell of the building was left raw and exposed. The space was built from multiple layers of industrial material arranged in their natural state. This honest approach allowed for a playful and unique exploration of color and texture. The layering of translucent panels, exposed cables, gang-nailed truss and homasote fiberboard mirror and accent Fuel’s graphic image and design work. All of these elements are combined within an efficient and functioning floor plan that has become the ultimate creative village.